The Intelligent AI World.
We are building a world of AI operating systems.
One industry at a time. Mercury OS for service businesses is first.
Each IAW operating system is a team of AI agents that does the work of several roles inside one industry. Our focus today: service businesses first, then universities, then legal. Healthcare and real estate follow. Every OS reuses the same engine, so each new industry is faster to build than the last.
A world of AI operating systems.
Each IAW operating system is a team of AI agents built for one industry. The agents work like your staff: they take care of many activities end to end and do the work of several roles, so the whole business runs as an AI-powered business. We build one industry at a time, on the same engine.
No result, no pay. Every IAW operating system is priced per result, such as a qualified meeting booked. We agree in writing what counts as a result before we start. You pay for the results it delivers, and a month with no result costs you nothing.
We are targeting the cost of work, not just the software budget.
Businesses spend trillions of dollars every year paying people and service providers to perform work. AI is making more of that work executable by software. IAW is starting with industries where the amount of operational and knowledge work is particularly large.
Healthcare organizations spend heavily on administration, communication, documentation, claims and other operational work. We build AI systems that automate these workflows.
Legal work contains large amounts of research, document, knowledge and administrative work. We build AI systems that perform parts of these workflows.
Education institutions spend hundreds of billions on the people and systems required to operate schools. We build AI systems for administration, communication, student support and institutional workflows.
We are not trying to automate entire industries.
We are targeting the work inside them.
The opportunity is to turn work that has historically required people into work that software can perform.
We don’t need to capture the entire economy. We need to own the workflows where AI can create measurable economic value.
Businesses don’t need more AI demos. They need AI that works inside their business.
Understand business information
Communicate with customers and employees
Work across existing software
Automate repetitive processes
Make decisions within defined rules
Complete tasks end to end
Keep humans involved when needed
Find valuable work.
Automate it with AI.
Turn repeated solutions into products.
We work with businesses first.
We could have started by building software and looking for customers. We chose a different path. Working directly with businesses gives us a clear view of:
Our services business is our product discovery engine.
Every engagement feeds the next stage. Work becomes product, product becomes data, data becomes workforce — and the workforce wins the next customer.
The model is straightforward.
Find the problem
We work with businesses and identify expensive, repetitive workflows.
Build the solution
We deploy an AI system that solves the problem in the real world.
Find the pattern
When the same problem appears across multiple businesses, we know there is a larger market.
Build the product
We turn the repeated solution into a standardized vertical AI product.
Scale it
Instead of building the same solution again, we sell the product to many businesses.
The first customer helps us discover the product.
The next customers help us scale it.
Three industries. One playbook.
Operations, automated.
Healthcare businesses manage large amounts of administrative and operational work. We build AI systems that automate these workflows and help teams spend more time on higher-value work.
See the verticalDocuments, faster.
Legal teams work with large volumes of documents, research, communication and repetitive processes. We build AI products that help legal teams complete this work faster and more efficiently.
See the verticalCampuses, supported.
Schools, universities and education companies manage large amounts of communication, administration and support. We build AI systems that automate these workflows and improve the experience for both teams and users.
See the verticalWe are not trying to build a generic AI product for every industry. We focus where the work is valuable, the workflows are complex, there is significant human effort, businesses already spend money solving these problems, and AI can create a measurable improvement. Healthcare, legal and education are our starting points.
Built and tested in the real world.
These experiences have helped us understand where businesses are actually willing to use and pay for AI.
Two parts today. One direction.
AI Implementation
Businesses pay us to identify, build and deploy AI systems for their specific needs. This generates revenue and gives us direct access to real business problems.
Vertical AI Products
When a problem exists across many businesses, we turn the solution into a standardized product. Products let us serve many customers without building everything from scratch.
Over time: more implementation → more products → more recurring software revenue.
The goal is not to build more custom projects.
The goal is to build products from the problems we repeatedly solve.
What compounds.
Every project gives us more than revenue. It gives us knowledge — and that knowledge becomes reusable when we build the next product.
The 100th deployment is not the 100th build.
Why foundation models don’t replace us.
We don’t compete at the model layer. We compete at the workflow layer.
The gap is no longer access to AI. It’s making AI work inside a business.
AI has reached a point where it can handle much more than simple chat and content generation. It can reason through information, use software, work across systems and complete multi-step tasks. At the same time, most businesses are still figuring out how to use it. That is the market we are entering.
From implementation to AI workforces.
We believe businesses will move from software that helps people work, to AI that works alongside people, and eventually to AI that performs entire categories of work. We call this the AI workforce — not one chatbot, but a group of AI systems that handle different workflows across a business, working within the company’s rules and keeping people involved where necessary.
AI implementation
We solve real problems for real businesses.
Vertical AI products
We turn repeated problems into scalable software.
AI workforces
We build systems that can perform meaningful categories of business work.
From one business problem to your AI infrastructure.
Every IAW build starts with one problem that costs you money. Each level is built from the one before it, so the first agent is the first brick of your company’s own AI.
One intelligence layer under every team.
This is the destination. Every department runs on the same context, agents and workflows, governed from one place and built on your own data.
AI that does the work.
We build AI that understands how a business works and does the work, on the business’s own data, starting with service businesses, then universities and legal.